Gripping primers are all the rage right now. While ELF does have some popular gripping primers under their belt, of course they had to come out with one that touts the gripping claim.
The ELF Power Grip Primer retails for $10. If I had to compare it to the Milk Hydro Grip Primer (the mini I have of the milk primer is lasting me ages!) I would say it is EXTREMELY comparable. I haven’t compared them side by side, but I have used them on alternating days and I haven’t noticed much of a difference. Honestly, I probably won’t pick up another Milk Hydro Grip Primer now that I have tried the ELF Power Grip Primer.
This day was my second time trying the Power Grip Primer.
On day one I learned that I don’t like using a brush with my coverage products when using this primer. It came out very patchy. (I forgot to take pictures!!)
Day two I used a sponge and all was well.
This was SIX HOURS into my day. Most of which I was wearing a mask. I noticed some wear down of my foundation on my nose, around my mouth, and cheeks, where my mask sits, but everywhere else looked fantastic! The ELF Power Grip primer really does increase the longevity of makeup.
This was the beginning of day three. I forgot to take pictures hours later, it’s allergy season so work is busy! But I noticed the same wear as the day before. I wish I would have taken pictures much later on either day to really showcase just how well the ELF Power Grip Primer improved the longevity of my makeup.
Over all thoughts?
BUY THIS! It will be $10 very well spent. Buy it from the ELF website, they always have great promotions going on and their rewards program is wonderful.
I would say the keys to really getting a “grip” on this primer is to use a sponge when applying your coverage products. As well as not using too much of the primer. A little really does go a long way.
I definitely think the ELF Power Grip Primer is a major win. Bye Bye Milk Hydro Grip.
Thank you for reading 🌻
Beauty & Tidbits 